How to Integrate DPD with a Custom Workflow

Where Things Usually Go Wrong

Most companies already have systems in place to manage customers and orders. That part usually works well. Shipping, however, is often added later as an afterthought.

Someone copies an address.

Someone pastes it into DPD.

Someone emails the tracking link.

Someone else answers “Where’s my parcel?” the next day.

None of this is complicated — but it is repetitive. And repetition is where small mistakes start to creep in.

What Changes When DPD Lives Inside Your Workflow

When DPD is properly integrated into your workflow, delivery stops being a separate task altogether.

An order is placed.

The shipment is created automatically.

The label is generated.

The tracking number is stored alongside the order details.

No switching between systems. No second-guessing postcodes or addresses. If a customer calls, anyone on the team can instantly see what’s happening — without chasing information around the office.

It sounds simple, but this is often the moment teams realise how much time they were losing before.

Why a Custom Workflow Makes the Difference

Plenty of off-the-shelf tools claim to “integrate” with couriers. In reality, that often means a basic connection that only works if you adapt your processes to fit the software.

A custom workflow is different.

You decide when shipments are created.

You decide what data is sent to DPD.

You decide how and when customers are notified.

If you need delivery rules, exceptions, multiple couriers, or internal approval steps, they can all be built around how you operate — not forced into a generic template.

Why Businesses Usually Do This Later Than They Should

Interestingly, most companies don’t plan delivery integration from day one. It usually comes after growth.

More orders.

More staff.

More support emails.

That’s when the cracks become obvious. Integrating DPD into your workflow isn’t about clever technology — it’s about removing small, everyday frustrations that quietly drain time and energy.

A Final Thought

Shipping will never be the most exciting part of running a business. But when it’s disorganised, everyone feels it — staff and customers alike.

Integrating DPD into a well-designed workflow won’t change what you deliver, but it can transform how smoothly everything runs behind the scenes. And in many cases, that’s where the biggest gains are made.

At Web Alliance, we design custom workflow systems that reflect how real teams work, including practical integrations like DPD. If delivery plays a big role in your operation, it’s worth getting it right.