Are your CRM software systems difficult to manage? Are you tired of maintaining data in cumbersome excel spreadsheets? Do you suffer from the inadequacies of an off-the-shelf CRM system?
If your answer is 'yes', then you need an experienced and approachable software partner who can design you a bespoke CRM solution around your business.
Customer relationship management (CRM) systems can do wonders for your business. They allow you to nurture relationships with your clients while at the same time helping you organise and streamline your business. Nevertheless, if your current CRM software is too cumbersome or inconvenient to use, it is probably doing you more harm than good. If you think this may apply to you, it could be time to invest in a bespoke CRM platform.
At Web Alliance, we offer bespoke CRM solutions for businesses of all types and sizes. With many years of software design experience under our belt, our expertise in bespoke CRM development can equip your company with the solutions you need to maintain and improve your relationship with your customer base.
Of course, no two businesses are the same, which is why it is never a good idea to use a ready-made CRM for your company. With off-the-shelf products, you won't be able to achieve the results you desire or efficiently solve problems that are unique to your business or industry.
Because we understand that your business is as unique and as special as you, our team will build you a bespoke CRM platform that will be:
As a result, you will be able to make the most of every opportunity to enhance your customer service, generate sales and increase revenues.
What is a CRM System?
As you know, customers are the lifeblood of any business. For this reason, you need to develop a large customer base to ensure you will have continual growth and success.
However, it is not easy to maintain a good relationship with all your clients. Fortunately, CRM systems, particularly bespoke CRM software products, are there to lend a helping hand just when you need it. Although CRM software was introduced in the mid-1990s, we have only witnessed exponential growth in its usage and popularity over the last decade.
What Does CRM Software Do?
A CRM system connects all the data from your current, former and potential customers in one place. It also records and analyses calls, emails and meetings to help you identify ways to improve your customer service and boost sales.
Without a bespoke CRM system (or with just a standard platform), you will have no option but to rely on your old Excel spreadsheet to track the following information about your clients:
- Contact details (email, telephone number, address)
- Customer type
- Products/services purchased
- Date of purchase
By contrast, a CRM system will enable you to track the above mentioned data as well as other details, including:
- Multiple contacts within a business/company
- Company size
- Lead scoring
- Sales funnel stage
- Other detailed reports you can use to improve customers’ experience
You can perform a variety of tasks with bespoke CRM software. For instance, you can add activities you have either planned or completed, such as sending follow-ups to new leads and tracking their responses. This will help you determine which of your strategies have been successful to date.
You can also incorporate industry information and company size in your customers’ contact details. With this type of capability, your standard or bespoke CRM software can make it easier for you to segment customers by channel.
What are the Benefits of a CRM System?
With its numerous capabilities, a fully functioning CRM system can elevate your business to a new level. It will allow you to:
- Optimise your relationships with existing customers
- Find new customers ready to purchase your products and services
- Win back former leads or clients
You can integrate the CRM system in software that will facilitate customer information collection, organisation and management.
Can CRM Software be Customised?
Absolutely! A CRM system can be developed and designed in such a way as to fulfil your company's specific requirements. However, you should only trust CRM specialists, such as our team here at Web Alliance, to ensure that your CRM software will be specifically tailored to your business needs.
At Web Alliance, our CRM specialists will ensure that your bespoke CRM system is expertly designed and implemented. We will carefully consider all your needs and the precise nature of your business so you will enjoy a significant competitive advantage regardless of the size and type of your company.
Give Your Customer Service a Boost with a Bespoke CRM System
A well-designed bespoke CRM system can give your business a competitive edge with regard to dealing with prospects, existing customers and former clients. Unlike off-the-shelf CRM systems, custom-made software will give you precisely what you need without having to bother with features and functionalities that your business will never use.
Offer exceptional customer service
A bespoke CRM system will allow you to add a personal touch to your existing relationships, enabling you to treat each customer as an individual rather than as part of a group.
Empower your customer support team
A bespoke CRM system can also empower your customer support team by helping them better understand the specific needs of your customers. Moreover, your client data will be more organised and accessible, making it easier for your team to obtain the required transaction file. This will in turn pave the way for a quicker and more seamless resolution of issues.
Strengthen brand loyalty
With a bespoke CRM platform, adjusting the level of service you provide to reflect your customers' status will be both quick and easy. Improved responsiveness and understanding among your team will help facilitate better customer service, thereby promoting customer loyalty and enhancing your reputation.
Bespoke CRM Systems for Small Business Owners
Many small business owners make the mistake of not investing in CRM software in the belief that it is unnecessary as they do not have a large customer base. However, the truth is that bespoke CRM software can benefit small businesses regardless of the number of customers in their database.
In addition, customised CRM software can make your small business more efficient and productive. Moreover, there will be no need to rely on old spreadsheets when entering and maintaining customer data. All the information about your clients, including reminders, projects and appointment notes, will be stored in one place. Then, because this data is more accessible, it will be easier for you and your team to look after your customers. At the same time, a bespoke CRM system will simplify the process of developing strategies that will help you attract more prospects, thus facilitating the continued growth of your business.
Bespoke CRM Solutions for Larger Companies
Anyone who owns a large company with a sizable customer base will tell you that maintaining close client relationships can be quite a challenge. With bespoke CRM software, implementing strategies and solutions that will lead to better customer service and strengthen your brand loyalty will be a breeze.
A CRM system tailored to your particular business needs will enable you to:
- Improve turnover by converting leads and prospects into paying customers.
- Retain more clients by facilitating relevant and personal communication on a regular basis.
- Minimise the cost of sales by attracting repeat customers (which is significantly more cost-effective than finding new clients).
- Improve employee productivity. Investing in bespoke CRM software will free up your customer support team from process-heavy • tasks, giving them more time to assist and connect with prospects and customers.
Why Choose Web Alliance?
At Web Alliance, we take bespoke CRM development very seriously. Our goal is to provide our customers with customised software and solutions designed to take their businesses to the next level. If you are in the market for CRM software that will meet your unique requirements, there are several reasons why you should place your trust in us.
We are experts at what we do
As well-practised specialists in corporate IT, each member of our team has the skills and experience to provide you with the CRM software you need. We do everything in-house to ensure the quality of our products and give you access to reliable CRM solutions at very affordable prices.
We provide reliable business solutions
At Web Alliance, we take pride in everything we do. Because we are committed to applying the latest technology to create business solutions that work, we will always endeavour to equip you with a bespoke CRM platform that will enable new capabilities, allow you to communicate with your clients more effectively, and boost the productivity and efficiency of your business.
We stand by our work
Our team is confident in the quality of our output, so much so that we will resolve any issues at no extra cost.
We prioritise your needs
At Web Alliance, we believe that every business is unique. This is why we take the time to listen to our clients and prioritise their needs so we can develop solutions that will help resolve their problems and take their business to the next level.
We hate hidden surprises
Like you, we hate hidden charges. For this reason, we will always strive to provide you with a fixed price quote so you won't get any nasty surprises at a later date.
We offer peace of mind
At Web Alliance, we have built a reputation for providing excellent after-sales services. As a result, you will have peace of mind knowing that you have invested your time and money in a bespoke CRM platform that works, and that help will be available whenever you need it!
You can contact us at any time and our team will respond immediately (within four business hours).
Invest in Customised CRM Software Today!
Investing in a CRM system tailored specifically to your business will go a long way towards improving your customer relationships, strengthening your reputation and ensuring brand loyalty. Furthermore, it will help enhance your business productivity and efficiency, paving the way for the continued growth and success of your company.
At Web Alliance, we are committed to providing our clients with reliable CRM solutions tailored to their specific needs. Call us today on 0800 677 1786 and take the first step towards building your very own CRM software.