Web Alliance - Archive

How do you choose the right software company?...

The software sector is currently more competitive than it’s ever been. This is a buyer’s market. But that doesn’t mean it’s an easy market. How does your business decide which software company is right for its needs?


Imagine you’re choosing a new business partner – arguably the most significant decision you’ll ever take. Think of the time, trouble and expense you’ll incur to find that partner. Your software is no different. It’s the ‘engine’ of your business – a vital component without which you can’t operate. Choosing the right engine is a decision you can’t afford to get wrong.


Faced with several candidates for the job, here are just some of the questions you need to be asking them -

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How does a phone app boost your business brand?...

How does a phone app boost your business brand?

It is said that statistically 80% of iOS and Android usage is spent on apps, meaning only 20% is spent on browser activity. As a result of this, launching a mobile app for your business can be an extremely important step towards bringing greater publicity as well as productivity.

Ranging from small-scale fun apps to more serious and production-based apps, mobile software can do a lot for your business.

Here are nine points to take into consideration when considering creating a mobile app and make sure you achieve the desired result.

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Taking Care Of Existing Customers...

‘I want new customers!’

Are you sure? How about making more of the old ones?

Who doesn’t want new customers? Almost everyone. Often it’s our single focus. How much of your valuable thinking time, energy and budget do you spend dreaming up and executing new marketing initiatives. Each one is designed to persuade more clients that they can’t live without the benefits of your products or services. These initiatives might be time-consuming and costly. But they’re always worth it in the end. Or are they? How often does the extra revenue they generate justify the outlay?

Meanwhile, back in the real world of day-to-day business – how are your ‘old’ customers faring?

“Oh, they’re fine – just steadily pottering along – some of them drop off, falling by the wayside. But, on the whole, they look after themselves.”

Hmmm … time to think again!

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