What is the purpose of a CRM system?
Are you thinking about taking on a CRM system? Do you already have one? But do you find yourself so disappointed with its performance that you’re asking, ‘What’s the purpose of this CRM system? Why did I bother?’
It's true - CRM systems have become an integral part of many businesses. But are many of these businesses enjoying the benefits that they should be? In this article, we'll explore the purpose of CRM systems and discuss how they can bring order, efficiency and growth to your business. We'll highlight the key features that make CRM systems so valuable.
What are the key benefits of a CRM system?
Let's look at the principal benefits of a well-structured CRM system –
The more structured the lead generation process is, the higher quality will be the leads in your database. Here are a few examples of how a CRM will help modernise and streamline your lead generation -
- New record creation from emails
When someone drops you an email, it means they already know your company exists and can potentially be interested in buying your product. A good CRM will 'scrape' lead data from an email in just one click.
- New record creation from web forms
Web form lead generation is a powerful way to enrich your database with high-quality leads. A CRM automates the process. No more manually copy-pasting the data from form submissions into a spreadsheet. Your CRM will pull and centralise all the field data from the completed form.
- New record creation from LinkedIn
LinkedIn is a great source for new leads. The best CRMs offer integrations that automate the process of importing the details for you with just a couple of clicks.
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Relationship marketing should be among your most important and effective marketing strategies. The difference between a lead that converts and one that doesn't is all about the quality of the relationship you build with them.
You need to gain customer trust. This generates loyalty and brand advocacy. Here are different ways that an effective CRM system will achieve this -
There are so many benefits to CRM sales reporting.
The best CRM systems will create a vast array of reports, including
Often neglected is the huge benefit that a good CRM system will bring to your organisation in the form of enhancing the employee experience. People like working with efficient processes and will become more productive.
An employee who is happy with their tasks and working conditions will inevitably work faster and, more importantly, convert more. CRM systems automate a range of tasks and processes, such as manual data entry and data enrichment, allowing your people to focus on more important, profit-generating tasks.
5. Email auto-linking
Your CRM system will automatically link all sent and received emails to your CRM's relevant records. All communication with any one recipient is stored in one place, no matter which manager leads the thread.
CRM also allows for a fairer distribution of tasks between employees. For example, it will allow your employees to set up a workflow that automatically creates a new task whenever a new lead enters the sales pipeline. It assigns sales reps to it on a round-robin basis.
What are the pros and cons of a Custom vs a Generic CRM system?
Business Custom Features
The generic CRM solution is great if you want a simple way of managing customers, but it may not offer all the features your business needs. A customised service can be tailored to meet individual requirements with its easy-to-use tools and advanced functions that fulfil every need in one package.
Scalability and Adjustments
Custom CRM software is the best option for your business because it allows you to make changes and stay ahead of competitors. The generic solution might sometimes offer some basic advancements, but they won't be specific to your business needs.
Development Timeframe and Cost
A custom-built CRM system can take many weeks, even months, to develop, whereas an off-the-shelf system can be implemented almost overnight.
Bespoke CRM Systems that work for your organisation
Introducing a custom CRM system into your business will bring countless benefits - order, efficiency and growth. To get the most out of your CRM system, you need to understand its purpose and key features. Find out how a bespoke CRM system will benefit your business.
Your Web Alliance custom CRM system will be the perfect tool for both managing prospects as well as marketing to your existing customers. We design our systems to work for you - not the other way round. You'll have all the data and all the processes you need at your fingertips, poised to work on your behalf.
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