Web Alliance - Archive

How software improves company culture...

How software improves your company culture

Company culture is almost impossible to measure. However, for long-term success it is a vital ingredient. Staff retention, collaboration, job satisfaction etc – all key elements of a healthy business are rooted in the culture of your company. If something is wrong behind the scenes it will inevitably impact the visible areas too. So how can we make sure we maintain a healthy culture throughout the organization, and how can software help this?

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Choosing the right CRM system...


CRM systems (Customer relationship management systems) have come a long way in the last decade. What was once a privilege restricted to only the most elite and advanced marketing teams is now widely available and some could say almost a vital component of marketing for all businesses. However consequently, the sheer volume of CRM systems available has also exponentially shot up making it much harder to make an informed decision about which one is right for you.

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Software development for start-ups...

For a lot of small businesses and start-ups, software development is a vital part of the journey. A lot of industries rely heavily on software to     make their business as smooth and efficient as possible. However, this process of getting and maintaining the software comes with its own challenges.

Today we will be exploring ways that a small business can map out the process for successful software development.

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How CRM can help to grow and manage your business...

Customer relationship management (CRM) software is one of the most important pieces of software most major companies have in their arsenal. Allegedly, acquiring a new customer can cost five times more than retaining an existing customer. The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%. So, why is CRM so important?

To put it simply it tracks interactions you have with your customers and provides a complete picture of where you stand in regard to customer relations and how you are doing at the moment. The basic information held by CRM software is firstly the client contact details like name, phone number, email address etc but can also store the details of those phone calls, meetings and emails that are completed or ongoing.

But is the cost really worth it? Definitely. Here’s why.

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Pros and cons of off-the-shelf software...

It doesn’t take a genius to tell you that cost plays an imperative role in any business decision. Making it difficult to decide whether to purchase off-the-shelf software or custom, bespoke software. Sometimes the more general, relaxed approach will fit the bill, but a specialized and unique business will often need tailor-made features to make it work.

A recruitment agency, delivery company and PR business will all need different structures and processes incorporated and considered when looking at software options. Each of these companies will be fundamentally different meaning that the “One-size-fits-all” approach that off-the-shelf provides may not always work.

Here are some of the most important things to consider when making a decision about the software your business will use.

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What is SaaS?...

What is, and why would I want, SaaS?

SaaS, or Software as a service, is essentially where software is licensed and provided through a subscription or pay-per-use basis. The software is centrally hosted by the provider and accessed through a customer’s web browser. This is achievable through cloud computing pushing us all in the direction of mobile based working environments away from the traditional office desk.

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