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Maximizing Customer Relationships: A Guide to the Best CRM Tools

Looking for the best CRM tools to help you maximize your customer relationships? Discover the benefits of CRM, learn how to use it effectively, and take your customer relationships to the next level with our expert guide.
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  1. What is a CRM tool?
  2. Bespoke CRM tools
  3. Best CRM tools
  4. Cloud-based CRM tools
  5. Off Shelf CRM tools v/s Custom/Bespoke CRMs
  6. Benefits of Tailored CRMs
What is CRM Tool?
 
Designed to help businesses manage interactions with potential customers, a CRM tool works as a central hub for storing and organizing customer data. Not only stores but it also helps in tracking and managing customer conversation throughout multiple channels like email, phone, social media, and in-person meetings. 
 
CRM tools can also be used to automate routine tasks such as data entry and follow-up reminders, freeing up sales and customer service teams to focus on more high-value activities. By providing a comprehensive view of customer behavior and preferences, CRM tools can help businesses personalize their interactions with customers, improve customer satisfaction and loyalty, and ultimately drive sales and revenue growth.

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Bespoke CRM Tools 
 
Bespoke CRM tools are designed and developed specifically for a particular business. Also known as custom CRM tools, these are pre-built and offer standardized features and functionalities, unlike off-the-shelf CRM tools. Bespoke CRM tools are tailored to meet the unique needs and requirements of the business they are intended for.
 
Bespoke CRM tools are typically built by software development teams that work closely with the business to understand its workflows, data management processes, and customer relationship management practices. The resulting system is highly optimized for the specific needs of the business which boosts better customer relationships.
 
Benefits of bespoke CRM tools include-
 
  • Increased flexibility
  • Greater scalability
  • Better alignment
 
Best CRM Tools- Choose the Right CRM Tools for Small Business 
 
Top-Class CRM Tools that Make Sales Process In No Time 
 
1. Salesforce: A cloud-based CRM platform offers a comprehensive suite of sales and customer service tools, as well as marketing automation & analytics capabilities.
 
2. HubSpot: This all-in-one marketing, sales, & customer service platform offers a range of CRM tools, including lead management, customer insights, & email marketing.
 
3. Zoho CRM: A cloud-based CRM platform that offers features such as lead and contact management, sales forecasting, & customer analytics.
 
4. Pipedrive: This CRM Tool specializes in pipeline management, sales forecasting, & activity tracking features.
 
5. Insightly: The CRM platform is designed for small businesses, offering features such as contact management, project management, & email tracking.
 
When choosing a CRM tool, it is important to consider factors such as the specific needs of your business, ease of use, pricing, and scalability.
 

How can CRM tool or bespoke software help your business?

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Cloud-based CRM Tools
 
Cloud-based CRM tools are becoming increasingly popular among businesses of all sizes due to their-
  • Flexibility
  • Scalability
  • Cost-effectiveness
 
Cloud-based CRM tools offer businesses the advantage of being able to access their customer data from anywhere, as long as they have an internet connection. This makes it easier for sales and customer service teams to work remotely and collaborate with team members in different locations. Additionally, cloud-based CRM tools can be easily scaled up or down as a business grows or changes, making them a cost-effective solution for all business scales. 
 

Off Shelf CRM tools v/s Custom/Bespoke CRMs

Off-the-shelf CRM Tool
 
Off-the-shelf CRM tools are pre-built software solutions that can be purchased and used by businesses right away. They are usually affordable and come with a wide range of features and integrations. However, they may not fully meet the specific needs of a business and may require some customization to fit their unique requirements.
 
Custom/bespoke CRM Tool
 
Custom/bespoke CRMs, on the other hand, are built specifically for a business based on their unique requirements. They are tailored to the business's processes and workflows and can be fully customized to meet their needs. This allows for greater flexibility and control over the features and functionality of the CRM. Whereas, custom/bespoke CRMs can be more expensive and take longer to develop than off-the-shelf solutions.
 

Benefits of Tailored CRMs

Tailored CRMs offer a range of benefits for businesses that need a personalized solution that is tailored to their specific needs. Here are some of the benefits of tailored CRMs:
 
1. Flexibility: Tailored CRMs can be customized to fit the unique processes and workflows of a business. 
 
2. Increased Efficiency: With a tailored CRM, businesses can automate their processes and workflows, reducing the amount of time and effort required to complete routine tasks.
 
3. Enhanced Customer Experience: A tailored CRM can help businesses provide a more personalized and tailored experience for their customers.
 
4. Improved Data Management: A tailored CRM can help businesses better manage and organize their data. 
 
Overall, tailored CRMs offer businesses a range of benefits that can help them streamline their processes, improve their customer experience, and gain a competitive edge.
 
 
 
 
 
 
Dedicated Quick Support

We have a dedicated support department. You'll get access to our online support system and support contacts, enabling you to raise a ticket for the issues or changes. We resolve 80% of the issues within a couple of hours. The remaining 20% within around 48 – always keeping you up to date.We include three months of free support.

Truly Bespoke

Our software solution is fully bespoke to your specific business need, and you’ll be the owner of the proposed bespoke system. Our experienced account managers are quickly able to learn your existing working style and provide you with the completely Bespoke Software which will learn how you work so that you don't have to learn the software.

Latest Technology

The technology used in building your tailored software will be the latest at the industry standard and we keep updating the codebase according to the changes in the marketplace to be at the top of the game and your system will be based on up-to-date technology and NOT end up with an unsupportive system.

Device independent and compatibility

We make sure the custom software we built is fully responsive and tested on most of the possible devices ranging from Desktop, Laptop, Mobile Devices and all kinds of browsers, so it can give you all freedom to use your tailored system from any device and from anywhere you want.

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