Web Marketing

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and e-mail to drive direct sales via e-commerce as well as sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines.

One of the most interesting and exciting aspects of the Internet evolution is the emergence of electronic business (e-commerce or e-business) as a viable alternative to more traditional methods of businesses being conducted today. E-commerce or e-business is defined as the process of using electronic technology to do business. B2B applications, B2C applications, portal development, etc. are all web development solutions that use e-commerce application.

Setting up and running an e-commerce application, especially one that processes a large number of transactions, ( B2B applications, B2C applications, portal development, etc.) requires technical, marketing and advertising expertise – something that a complete web solution providers like Graphinet are adept at.

There are many e-commerce applications today – B2B applications, B2C applications, portal development, etc. that redefines the very foundations of competitiveness in terms of information content and information delivery mechanisms.