WAMRAD: Flexible, cost-effective CRM-to-ERP software for SME manufacturers

Many SME manufacturers are stuck between two difficult options.

Off-the-shelf software can be quick to deploy, but often forces you to change the way your business works. Fully bespoke systems offer more control, but they can cost in excess of £50,000 and take over a year to deliver.

WAMRAD gives you a smarter option.

Developed by our in-house team here at Web Alliance, WAMRAD stands for Web Alliance Manufacturing Rapid Application Development. It’s a modular CRM-to-ERP platform designed specifically for SME manufacturers that need more flexibility than standard SaaS software, but without the cost, disruption or long timescales of a bespoke build.

With WAMRAD, you can start with a ready-to-use CRM foundation and build from there, adding the manufacturing, reporting and workflow functionality your business needs as it grows.

Start Small. Scale When You Are Ready.

WAMRAD is built around a flexible, building-block approach.

Rather than committing to a full ERP implementation from day one, you can begin with core functionality and expand the system over time. This allows you to improve your operations in stages, without replacing everything at once or investing in features you don’t yet need.

Once your initial business data has been uploaded, including customer details, suppliers, inventory, warehousing information and user details, WAMRAD can typically be operational in around a week.

Designed for Manufacturing Workflows

WAMRAD has been created specifically for manufacturing environments and supports key processes, including:

• Enquiries
• Quotations
• Sales orders
• Job scheduling
• Bill of materials management
• Shop floor tracking
• Purchase orders
• Reports and dashboards
• Production visibility
• Workflow automation

 

The platform also includes a proprietary tree structure scheduling system, helping you to manage complex, multi-component or bespoke jobs while maintaining clear visibility across each stage of production.

More Flexible Than SaaS. Faster Than Bespoke.

Unlike traditional multi-tenant SaaS platforms, every WAMRAD deployment is delivered as a dedicated customer instance. This means your business retains ownership and control of your operational data from day one.

For clients undertaking significant customisation, access to the source code can also be provided, giving you the option to manage future development internally if required and reducing the risk of vendor lock-in.

WAMRAD can also work alongside existing accounting systems and drawing platforms through CSV imports and exports, allowing you to improve your systems without replacing your entire technology stack.

Transparent Pricing for SME Manufacturers

Standard Pricing

• One-time setup fee: £300
• Monthly subscription: £300 per month for up to 10 users
• Additional users: £10 per user, per month

Customisation is available through a tiered hourly rate structure, with reduced rates for larger development projects.

Customisation Rates

• Standard hourly rate: £95 + VAT
• 2–10 hours: £85 per hour + VAT
• 11–20 hours: £75 per hour + VAT
• 21–30 hours: £65 per hour + VAT
• 31–40 hours: £55 per hour + VAT
• 41+ hours: Module package pricing available

Built on Real Manufacturing Experience

Web Alliance has spent more than a decade delivering bespoke CRM, ERP, mobile app and workflow automation systems for UK SMEs.

In one previous manufacturing project, a fully bespoke system initially estimated to take 12 months ultimately took 18 months to complete, as additional refinements, testing and reworking were needed once the client began using the platform.

In contrast, our WAMRAD approach has already helped accelerate delivery on a comparable project for a steel manufacturing company. Using a modular, staged development process, the business was able to begin using core functionality early, while more specific production workflows were developed and tested in parallel.

The project was delivered in six months, significantly reducing development time, improving collaboration and lowering overall costs compared with a fully bespoke build.

Support When You Need It

WAMRAD is supported by our UK-based technical hotline, available Monday to Friday from 8am to 3pm, giving you and your team direct access to support when you need it.

A ticketing support system is also available at any time, helping your team log, track and manage support requests.

 

A Platform That Grows With Your Business

We’ve created WAMRAD for manufacturers that need practical, affordable and scalable software.

It gives you a working system quickly, while keeping the flexibility to adapt, customise and expand over time. Whether you need to replace spreadsheets, connect disconnected processes, improve production visibility or move towards a full ERP-style system, WAMRAD gives you a clear route forward.

As we continue to develop the platform, future enhancements may include AI-driven functionality to support automation, decision-making and operational efficiency.

Book a WAMRAD Demo

See how WAMRAD could help your manufacturing business reduce manual processes, improve visibility and build a system that works the way you do.

Request a demo today.

Call: 0800 677 1786
Email: info@web-alliance.co.uk