Seo and web marketing

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Today Search Engine Optimization services have become the basic foundation on which most of the companies run. SEO services are a blend of technology as well as human intelligence designed to be represented in social context. It involves both technical aspects (on-page optimization) as well as human aspect (off-page optimization) used by companies as a long term internet marketing strategy.

SEO is not any formula which can bring results every time you apply. There are certain techniques which help but application of those techniques needs experience and intelligence. One method which works brilliantly for one company can absolutely fetch no result for other. A lot of involvement is required both from the developer and client’s side.

We generally follow some steps below, but quantity and quality varies in each case.

Industry Research is the first and most important step of Search Engine Optimization.

Keyword Research & Marketing Review
Increase conversion rate (user should buy, register or at least spend some time on site).
Decrease bounce rate. Today, there are too many easy ways to increase your site’s traffic. When Internet users land on your website and realise that this is not what they are looking for, they will instantly leave the site. This will increase your website’s bounce rate, and high bounce rates decrease your website’s ranking on search engine results.
Website Code & On-Pageoptimization, we insert the codes, titles, keywords and tags, gathered from various sources, into the each page of your website.
Off-Page Optimization
Review and Update of Website Content to reflect specific Marketing & Keyword Goals

Search engines are constantly updating their algorithms. Scammers are promising a high level of traffic by using spam, pop-ups, fake clickers, etc. Today, these types of websites can be pacified and black listed by search engines in approximately 2-3 months.

Promotion Plan by Generating Links from Social Media, Industry Insiders and Article Marketing

Main Search Engine Installation
Google Analytics
Google Webmaster Tools
Submission of your site to the search engines
Adwords Account Creation
Submission of your company to Google Places
Tying up your video, your map and your site all together.

Reporting

We send you a monthly report of the progress of your site and conversion rates. These reports include:

Progress reviews
Analysis of existing data from server logs
Creation of Statistical Analysis
Updates of the project’s current search engine traffic patterns
Click percentage of your website’s button
Performance of your keywords for Google Ad’s
Conversion Tracking

Why do I Need of SEO?

Is search engine optimisation (SEO) mandatory for your website? Absolutely. At Web Alliance we say SEO the essential and non replaceable element of the successful online business. Mostly the visitors find services and products through search engines such as Google and SEO can help your site to be on Google's 1st page.

Do I Need A SEO Online Marketing Strategy?

Ask yourself, “do you need more visitors/customers/Sales?”. At Web Alliance we optimise your website to be more visible and accessible. The higher your webpage ranking in a particular search, the greater will be your potential for attracting visitors. Our main objective as an SEO company is to place your website on the top of the first page for your desired keyword or phrase.

How to boost organic visibility?

We need to carry out the keyword research to get the set of highly searchable set of keywords then using various SEO tools and techniques we need to optimise your website so that search engines can display your website on the free listing section when the visitors are looking for the desired keywords.

How is SEO different from SEM?

SEM or Search Engine Marketing comprise of all aspects of online search marketing including PPC, SEO, email marketing, affiliation, social media marketing etc.

I'm doing PPC, do I still need to do SEO? What's the difference?

Our client's with the proper analytic in place have found that organic search (SEO) leads to many more enquiries/sales than paid online advertising and that too at the lower level of investments. Some find that SEO visits convert to sales more than ten times better than PPC.

SEO is for long run and can last very long time when stop putting money in where as PPC will stop giving results immediately as soon you stop putting money in.

PPC will generate instant results while SEO on the other hand is slower to start, taking from one to three months to get into action.

what's will be there in my monthly SEO report?

We will include what we think is necessary for your kind of business then we will be open to the ideas from you and include if any specific thing is required to be added on the monthly SEO report. There will be a monthly figures, graphs and charts explaining the progressive trends, Ranking details, keyword positioning and ranking of the desired keywords and details analysis about Analytic, PPC and Web Stats.

What is black and White hat SEO?

White hat SEO is done by safe, best practices and rules recommended by the search engines. On the other hand Black hat SEO uses the short cuts to achieve the high ranking quickly for example buying cheap links from low value non-ranked websites. If Google finds out that you're using black hat SEO, they'll punish your site and once Google put manual penalty on the site then there is no way forward. At Web Alliance we use proper methods recommended by Google and work within the rules, that is why our start may be slow but your website will go gradually up and in one way direction.

Does Web Alliance offer references from other clients?

Yes. you can talk to any one of our SEO customer. The concern person name and email address is displaying on our portfolio and reviews section.

What is offsite Content Marketing?

Offsite Contents marketing is the process of preparing the quality Articles based on the subject and submit them to the UK main article directories for the quality relevant back linking and brand awareness.

How do you find the best keywords for my business?

Firstly we'll ask you to explain the nature of your business and type of market you are in, and ask you to provide a few suggested main keywords. Then we'll use our database and tools to find most searchable related keywords in UK and Europe (if required). From this we get hundreds of related keywords along with information about how many people are searching for them. Then we will make a strategy to use these keywords evenly through out the site and in PPC campaigns (if needed). Then we will analyse the click vs. impressions and sales/enquiries per keyword then start eliminating non performing keywords one by one to give you good quality and performing keywords.

My site was banned/de-listed/penalised manually from Google! Can you help?

Yes. If you're banned or blacklisted from search engines we can work with you to sort it out by following the set process, it will be slow but we make sure by the end of the process you will get your rankings back. We'll perform various checks and continuous get in touch with search engines to make sure they will index your site again.

Do we have to sign a contract to enter into a business relationship with Web Alliance?

No. We generally bill every month. If you ever want to end the relationship with us then you have to notify us one month in advance that's it. We'll stop the work immediately and send your final Bill for the month.

What Web Alliance can offer:

We will provide you with a tailor-made customised SEO service which suit your business requirements. We’ll identify unique areas of your website that need to be amended if required, making sure your website is search engine friendly. Then discuss with you the plan for the first quarter and start the work.