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E-commerce - nothing new in this term, aren't we all doing our shopping online?

Well, no. E-commerce is still at initial stages. By statistics, it makes up a mere 5% of all retail. But it is growing rapidly. E-commerce is disrupting more and more markets. This is not just about buying your music, books, travel and electronics online. One third of all offline buying decisions in bricks-and-mortar shops are now influenced by online behaviour.

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