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Seo and web marketing

 

Get your Free SEO report today! Call us on 0800 677 1786

 

Is your website a thing of beauty? Does it look good? Is it enhanced with great images and engaging content?

If your answer is 'yes', then great! But do you realise that a website is only as good as its search engine position? What's the point of owning the world's finest looking website if no-one can find it? This is where our Search Engine Optimisation services come in. We'll use our up-to-the-minute knowledge and expertise to ensure your website has the best chance possible of appearing high in the search engines for your key search terms.

Do I Need A SEO Online Marketing Strategy?

 

Ask yourself, "do I need more visitors/customers/Sales?". It would be odd if your answr were 'no'.

It's our role to optimise your website to make it more visible and accessible. The higher your webpage ranking in a particular search, the greater will be your potential for attracting visitors.

Our aim as an SEO company is to place your website on the top of the first page for your desired keyword or phrase.

Intelligence and expertise

 

Truly effective SEO comprises both technical (on-page optimization) and human (off-page optimization) elements.

SEO is not just a series of formulae that bring instant results. There are a variety of SEO techniques, whose application demands experience and intelligence. One method may work brilliantly for one website but be useless for another.

What's the difference between SEO and SEM?

 

SEM or Search Engine Marketing includes

  • PPC
  • SEO
  • email marketing
  • affiliation
  • social media marketing

I'm doing PPC. Do I still need SEO? What's the difference?

Coming high in the search engines 'organically' (i.e. not in the form of a paid advert at the top of the page) leads to many more enquiries/sales than paid-for PPC advertising. To appear organically high in the search engines gives a far greater impression of trust and respectability.

Research shows that SEO visits convert to sales more than ten times more efficiently than PPC.

It's true - PPC can generate instant results, whereas SEOis slower to start - taking from one to three months to become effective. But, SEO is all about long-term results. With PPC, the moment you stop the campaign, the enquiries dry up.

Tell me more about my monthly SEO report

 

Your monthly report will include

  • monthly statistics
  • graphs and charts identifying trends
  • ranking details
  • keyword positioning and ranking
  • progress reviews
  • analysis of existing data from server logs
  • updates of the project's current search engine traffic patterns
  • conversion tracking

What is black and white hat SEO?

 

White Hat SEO describes the practice of carrying out SEO in a way that is safe and follows the rules and guidelines set out by the search engine companies.

Black Hat SEO involves attempting to get round the guidelines to achieve high search engine ranking. An example buying cheap links from low value non-ranked websites. It's a form of cheating and, when exposed by the search engines can result in heavy penalties, such as being demoted to a much lower position. Once such a penalty has been applied, there's no coming back.

As you'd expect, at Web Alliance, we only use proper, approved methods recommended by Google. We always work within the rules. The results will be slow but sure-footed and - most important of all, your website will travel in only one direction - up.

Can you offer references to back up your claims?

 

Yes. We're delighted to. Talk to any one of our SEO customer. You'll find a list on our portfolio and testimonials pages.

What is offsite Content Marketing?

 

Offsite Contents marketing is the process of preparing quality articles based on the subject and submitting them to the UK main article directories for the purposes of back-linking and brand awareness.

How do you find the best keywords for my business?

 

First - we'll ask you to explain the nature of your business and type of market you are in. We'll ask you to suggest a few main keywords.

Next - we'll use our database and tools to find the most searchable related keywords in the UK and Europe (if required). From this, we'll gather hundreds of related keywords along with information about how many people are searching for them.

Then - we'll develop a strategy to use these keywords evenly throughout the site and in PPC campaigns (if needed). We'll analyse the click vs. impressions and sales/enquiries per keyword, before eliminating non-performing keywords one-by-one to give you good quality and performing keywords.

My site was banned/de-listed/penalised manually from Google! Can you help?

 

Yes. If you're banned or blacklisted from the search engines we can work with you to sort it out by following the set process. Progress may be slow but, in the end, there's every chance we'll get your site back to where it needs to be.

Finally, we'll perform checks and continuous get in touch with search engines to make sure they will index your site again.

Do we have to sign a contract?

 

No. We generally bill every month. In the event of you wishing to end the relationship, then all we need is one month's notice.

The Web Alliance offer

 

We will provide you with a tailor-made customised SEO service to suit your business needs. We'll identify unique areas of your website that need to be amended if required, making sure your website is search engine friendly. Then discuss with you the plan for the first quarter and start the work.

 

Give your website the very best chance of reaching the top of the search engines
Call us today on 0800 677 1786 - we'd love to hear from you.

 

News


Welcome ob-board County Power for Air Conditioning install, maintain and repair software
29-04-2021
Very exited to announce the onboarding of County Power Ltd. and we're doing the tailored software which will carry out the following for them: Prospecting Quotes management  Clients management Engine
Read More    



Welcome onboard UK's independent Lift Company Sheridan Lifts
07-03-2021
We're pleased to announce the onboarding of Sheridan Lifts, a Manchester based Lifts installation and maintenance company.  The proposed software will carry out the following: Prospecting  Quotin
Read More    



Why use Web Alliance


We’re experts: Each member of our team is highly experienced, much of it in corporate IT.
 
We deliver business solutions: We love what we do and know our work & apply technology to deliver business solutions that enable new capabilities, improve the efficiency of your business and help you communicate more effectively.
 
We guarantee our work: If you’re not satisfied with the results, then we’ll fix it at no extra charge.
 
We Listen: We understand that each business is different and has its own special needs, we take the time to work with you, design a solution that fits the business needs.
 
Up-Front prices & no hidden surprises: We’ll provide you with a fixed price quote so that you don’t get any nasty surprises!
 
We provide peace of mind: Because we provide a fixed price and guarantee our work, you can rest assured that you won’t have any unpleasant surprises. And later, you can be sure that we’ll be there to help as we count on our after sales service.
 
We’re contactable & responsive: we’re available to take your call but if we aren’t and you leave a message then we’ll call you back within 4 business hours and we have fully managed after sales support system.
 
Cross browser tested: We’ll make sure your website looks good in the latest versions of the major web browsers.
 
We take full advantage of today’s technology: Technology is a wonderful thing and it allows us to successfully work remotely with clients across the country. We make full use of jQuery & HTML5 to give best results possible. 
 
We do all of our own design work in-house: Since we don’t sub contract any part of our services we don’t have to pay a middleman, so we can pass on lower rates to you!
 
Friendly, personable service: 100% of our business is from word-of-mouth & repeat business, all of our customers are very satisfied with our level of service, you are free to talk to any of them. 
 

Testimonials


Rony
watches@watchcentre.com

The Watches and Jewellery of Bond Street approached Web Alliance to create and manage our website www.watchcentre.com. Web Alliance catered for our needs and never let the fact that they had never made a site for a pre-owned watch retailer stop them from making an excellent site. They were very helpful and gave us useful suggestions and were open to ours. Iram Gilani (chief programmer) showed us extreme dedication and professionalism when dealing with us. She was open to changes that needed to be made and any reservations we had we swiftly expunged. She went above and beyond the call of duty and always made sure we could contact her at the drop of a hat. If we did find any errors they we rectified immediately without fail and if Iram was unavailable someone else would be notified. When we switched over hosts, we were afraid that there would be loss of business however Iram made sure the transition was done smoothly and have minimal effect to business. We are very happy and grateful for the level of service provided by Web Alliance and their staff. We will be, and already have passed on their details to friends and associates. We recommend anyone looking for a good reliable company for their online needs to use Web Alliance.


Karen Lowen
karen@dod-dle.co.uk

I would have no hesitation in recommending Web Alliance to anyone looking for web developers or software development. The team is vastly knowledgeable, easy to deal with and produces work on time and to the budget. We have developed the first stage of dod-dle, a cloud accounting programme, in collaboration with Web Alliance and their input has been invaluable in bringing the product to market. We are continuing to work with Web Alliance on the next phases of dod-dle and hope to continue to do so for many years to come. If you want to work with a company that is approachable, reliable and an actual pleasure to work with then look no further than Web Alliance.


Coming soon....
Why use us

Why use Web Alliance


We’re experts: Each member of our team is highly experienced, much of it in corporate IT.
 
We deliver business solutions: We love what we do and know our work & apply technology to deliver business solutions that enable new capabilities, improve the efficiency of your business and help you communicate more effectively.
 
We guarantee our work: If you’re not satisfied with the results, then we’ll fix it at no extra charge.
 
We Listen: We understand that each business is different and has its own special needs, we take the time to work with you, design a solution that fits the business needs.
 
Up-Front prices & no hidden surprises: We’ll provide you with a fixed price quote so that you don’t get any nasty surprises!
 
We provide peace of mind: Because we provide a fixed price and guarantee our work, you can rest assured that you won’t have any unpleasant surprises. And later, you can be sure that we’ll be there to help as we count on our after sales service.
 
We’re contactable & responsive: we’re available to take your call but if we aren’t and you leave a message then we’ll call you back within 4 business hours and we have fully managed after sales support system.
 
Cross browser tested: We’ll make sure your website looks good in the latest versions of the major web browsers.
 
We take full advantage of today’s technology: Technology is a wonderful thing and it allows us to successfully work remotely with clients across the country. We make full use of jQuery & HTML5 to give best results possible. 
 
We do all of our own design work in-house: Since we don’t sub contract any part of our services we don’t have to pay a middleman, so we can pass on lower rates to you!
 
Friendly, personable service: 100% of our business is from word-of-mouth & repeat business, all of our customers are very satisfied with our level of service, you are free to talk to any of them. 
 

News

News


Welcome Aaron Wood from Wood IP
22-05-2018
Pleased to share the news that Aaron Wood of Wood IP is now our client and we are building totally bespoke CRM system for them and this will fully automate their process of IP and case management
Read More    



Welcome Hugh Sterling of KHS Plastics
29-09-2017
Pleased to share the news that Hugh Sterling from KHS Plastics Ltd is now our client and we are building totally bespoke CRM system for them and this will fully automate their manufactureing proc
Read More    



Testimonials

Testimonials


Jacqui Elmore
jacquielmore@ologycoaching.com

Very professional service offered by Web Alliance. The systems they will introduce into your business will save you time and money and allow you to work on developing your business and not waste time messing around with admin functions. The team are super customer service orientated and only want you to be happy with your customised system. Highly recommend.


Mark Kennedy
mail@mad4life.co.uk

Honest service provided by Web Alliance, they're reliable. And i'm so confident to refer these people because they understood there proposed software requirements completely and translated these into a brilliant system that we were looking for. Professional service, timely response and weekly follow up meeting eeee very helpful and got the working software on time. Thanks guys and keep up the good service.


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