Selecting the right CRM for your business can be a daunting task. With so many options available, how do you know which one is right for you? In this blog post, we'll give you some tips to help you make the best decision for your company. So, read on!
It’s not common to find both marketing and IT working together in many businesses. They often tend to be two polarised functions, with very limited reason to collaborate. However, as organisations adopt digital marketing more, the gap is starting to close between marketing and IT.
For a lot of small businesses and start-ups, software development is a vital part of the journey. A lot of industries rely heavily on software to make their business as smooth and efficient as possible. However, this process of getting and maintaining the software comes with its own challenges.
Today we will be exploring ways that a small business can map out the process for successful software development.
Customer relationship management (CRM) software is one of the most important pieces of software most major companies have in their arsenal. Allegedly, acquiring a new customer can cost five times more than retaining an existing customer. The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%. So, why is CRM so important?
To put it simply it tracks interactions you have with your customers and provides a complete picture of where you stand in regard to customer relations and how you are doing at the moment. The basic information held by CRM software is firstly the client contact details like name, phone number, email address etc but can also store the details of those phone calls, meetings and emails that are completed or ongoing.
But is the cost really worth it? Definitely. Here’s why.
It doesn’t take a genius to tell you that cost plays an imperative role in any business decision. Making it difficult to decide whether to purchase off-the-shelf software or custom, bespoke software. Sometimes the more general, relaxed approach will fit the bill, but a specialized and unique business will often need tailor-made features to make it work.
A recruitment agency, delivery company and PR business will all need different structures and processes incorporated and considered when looking at software options. Each of these companies will be fundamentally different meaning that the “One-size-fits-all” approach that off-the-shelf provides may not always work.
Here are some of the most important things to consider when making a decision about the software your business will use.
The software sector is currently more competitive than it’s ever been. This is a buyer’s market. But that doesn’t mean it’s an easy market. How does your business decide which software company is right for its needs?
Imagine you’re choosing a new business partner – arguably the most significant decision you’ll ever take. Think of the time, trouble and expense you’ll incur to find that partner. Your software is no different. It’s the ‘engine’ of your business – a vital component without which you can’t operate. Choosing the right engine is a decision you can’t afford to get wrong.
Faced with several candidates for the job, here are just some of the questions you need to be asking them -
What is systems integrations?
Throughout time getting things to work together has been, and still is, one of humankind’s hardest problems to solve. Whether that be cogs in a machine, people in a group or systems in a business, sometimes getting things to come together in an efficient and effective way has always been hard.
Systems integration is not by any means a new phrase; IT technicians have been using the term since at least the 70s! However, this is not to suggest that the practice is any less important today than it was almost 50 years ago. In fact, in todays age things like the Cloud Computing and the Internet of Things are all utilising systems integration to connect systems and software across the globe to work as an integrated whole. Systems integration can be both physical and functional through programming, process management, enterprise application integration etc.
Why take my business to the cloud?
You’ve probably heard the expression “On cloud nine”, but what about “On cloud computing”. While it does not roll off the tongue quite as easily, cloud computing can most certainly take your company software to the next level and make you feel – on cloud nine
Joking aside, cloud computing is slowly becoming the norm these days with several household names using remote servers and networks to store and access data from wherever. In fact, if you use tablets, smartphones, Gmail or drop box alike, you’ll already be connected to the cloud.